Made
properly.
Organic cotton. Audited factories. No harmful dyes. This is what we hold ourselves to and what we ask of the people who make our clothes.
Every garment we make is built around environmental and labour standards that most of the industry doesn't come close to. That's not a marketing line — it's a requirement.
Our standard
What goes
into it.
Every piece we make starts with organic ring-spun cotton grown without pesticides — and that standard holds through every stage of production.
We source garments that carry the certifications we require, from manufacturers who are independently audited. Not self-reported. Verified.
Certifications
01
Organic Cotton
Grown without synthetic pesticides or fertilisers. Better for soil, better for farmers, better for the people wearing it. Our cotton is GOTS certified — which means it stayed organic all the way from field to finished garment.
02
Clean Chemistry
Screen printing uses inks. Inks have chemistry. We use water-based inks wherever possible and print in the UK at a facility that properly treats waste. The blank underneath is Oeko-Tex certified — no restricted substances, no surprises.
03
Made to Last
The most sustainable garment is one you don't throw away. Heavy cotton, tight construction, prints that don't crack after ten washes. We're not interested in making things you wear twice.
Labour
The people
making
your clothes.
Audited Factories
Every manufacturing facility we use is independently audited by Fair Wear Foundation — not once, continuously. Bangladesh, India, Portugal. If a factory fails, we don't look the other way.
Living Wages
Fair Wear Foundation membership requires a commitment to living wages — not legal minimums. We look at the data. It matters more than the badge.
Safe Conditions
Freedom of association, no forced overtime, proper safety infrastructure. These are requirements under the Fair Wear Code of Labour Practices — not aspirations.
Printed in the UK
We print here, in the UK. Short supply chain from blank to finished piece. We know the printer. We've been there. It keeps lead times honest and the process visible.
We're not
perfect.
Cotton still uses water. Shipping still produces emissions. We're a small operation and we can't offset everything or fix everything at once.
What we can do is be honest about it, hold our suppliers to the highest standards we can find, and not dress it up as something it isn't. We'll keep holding them — and ourselves — to it.
Questions? Write to us.